About
In early 2024, I was asked to create a logo concept for a new electrolyte drink brand called No Apologies Nutrition. The idea for the product was inspired by pickle juice and the powerful electrolyte elixir that it can be.
Sketches and Concepts
My goal was to create a logo that felt athletic, efficient, and quick. These ideas mirror the purpose and function of the primary product: powdered electrolytes.
Final Logo
As part of the logo creation process, I helped flesh out the brand with a color palette and type family. The logo, colors, and typeface are all bold and sleek. The brand is immediately seen as energetic and vibrant, mirroring how one feels after using the No Apologies electrolyte mix.
Marketing Direction
In addition to providing a concept for the visual identity, I took creative liberty and created visuals and copy that would help bring the brand to life.
Closing Thoughts
Though this logo concept and brand direction were not selected for production, I'm proud of how it turned out. I accomplished the goals I set when I began the project and designed a visual identity that is unique, memorable, and scalable.
