FRISSON Brand Identity Design

The word frisson describes a “sudden strong feeling of excitement or fear; a thrill”. FRISSON is a content creator, focused on producing this strong feeling through videos of adrenaline-inducing activities (think motorcycles, automotive racing, etc.)

The brand identity for FRISSON was carefully and thoughtfully created. This particular project was highly collaborative and iterative. Each logo concept was dissected and refined to produce the best possible end result.

The logo is meant to symbolize change, progress, and movement, evoking both a timeless and futuristic vibe.

For more examples of my work, visit my website: https://www.ryananding.design/

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