Project Background
Orbis Consulting is a company that builds custom financial models quicker, better, and cheaper than their competitors.
In creating their brand identity, I kept a few things in mind:
1. The target customer. The clients Orbis works with are in the private equity space. The Orbis brand needed to feel trustworthy, professional, and established from day one. To meet these challenges, the final mark utilizes a sans serif typeface, all upper case, and is centered. We also brought in colors that feel equally as professional.
2. The brand personality. The word Orbis roughly translates to "compass" and "of the eye". Creating a geometric mark felt like the natural solution to match the mark to their name. Many initial concepts and ideas also played with the idea of a compass. We ended up moving forward with a mark that was a bit more abstract but still carried the overall theme of guidance, wisdom, and direction.
